As we all know, football has turned into a global and highly lucrative business, and top players can now earn impressive salaries and drive the best sports cars. The clubs are the ones who pay for all that, but they are “forced” to invest in their teams since the payoffs can be equally enormous. For example, the marketing side of things is crucial when it comes to operating costs of the clubs at the highest level, and their reputation and popularity is what attracts sponsors and brings audiences to the stadiums.

When it comes to the Premier League, the clubs can only buy new players during two transfer windows per season. The one in the summer, during July and August, is usually a bit more active than the one in January, and there are several reasons at play here. However, managers can still bolster their squad during winter, and here is all the action from the January transfer window.

Top Level Clubs Making A Profit

If we look at all the action during January 2017, we can notice one peculiar thing – the clubs in the lower part of the table have conducted the majority of transfers. The “big six” did nit invest a single dime in bringing new players, aside from Manchester City, but their deal with Gabriel Jesus was finalized a long time ago. However, top clubs did off-load some high-profile names, and the likes of Oscar and Memphis Depay are the ones who lead the list of top paying transfers this winter. Oscar left Chelsea for £52 million, and he will continue his career in Shanghai, and the lure of Chinese football (and money) was too strong for Odion Ighalo as well, who left Watford and went to Asia.

If we look at the statistics, we can also notice that Premier League clubs have made a profit in this transfer window for the first time since the league was founded. The biggest winners, in the end, were Chelsea and Manchester United, but some other clubs have earned decent amounts once the Deadline Day was concluded on the 31st of January.

Relegation Battle Intensifies

As we already said, the clubs which are currently sitting at the bottom the table invested a lot so that they could hopefully gather enough points and stay above the relegation zone in the end. For example, Crystal Palace has added a significant number of players to their roster, including the likes of Sakho, Van Aanholt, and Schlupp. Similarly, Aitor Karanka at Middlesbrough wanted to spend even more, but he was left frustrated and only added to two strikers into his team – Rudy Gestede and Patrick Bamford.

The rest of the clubs had similar expenses and the madness of the Deadline Day did not disappoint us this time as well. However, it remains to be seen who made the right picks and how will the new players respond to the change of environment.