Products or companies?

Most people search for products with two important exceptions, Cakewalk and Steinberg. 92% of the Cakewalk-related searches were for the term 'cakewalk' instead of a specific product, and 20% of the Steinberg-related searches were for the term 'steinberg'. In the index these searches have been reallocated to products based on the relative proportions of searches for specific products.